Learn About Why Spritz Works

The Science

Spritz worked for nearly 3 years in “Stealth Mode” to perfect our reading methodology before we introduced our technology to the world. We learned a lot in that time and developed our findings into the core technologies that you see here today. As an introduction to how and why Spritz works let’s start off with a few basics about reading.

Reading Basics

Traditional reading involves publishing text in lines and moving your eyes sequentially from word to word. For each word, the eye seeks a certain point within the word, which we call the “Optimal Recognition Point” or ORP. After your eyes find the ORP, your brain starts to process the meaning of the word that you’re viewing. With each new word, your eyes move, called a “saccade”, and then your eyes seek out the ORP for that word. Once the ORP is found, processing the word for meaning and context occurs and your eyes move to the next word. When your eyes encounter punctuation within and between sentences, your brain is prompted to assemble all of the words that you have read and processes them into a coherent thought.

Why Spritz is Different

There are lots of other reading techniques out there such as skimming (not reading every word), avoiding sub-vocalization (talking to yourself while reading) and enlarging the peripheral span (reading an entire page at a time by mental “snapshot”) that attempt to increase reading speeds. While these methods can be effective, achieving significant improvement requires intensive, continuous training and dedication. By contrast, spritzing can be learned in less than 5 minutes and, if you don’t spritz for a month, no practice is needed to return quickly to your previous speed or skill-level.In addition, none of these methods mentioned above help you unless you’ve got a lot of physical space for your content. From the fonts that we use to the algorithms that process content, Spritz is designed from the ground up to empower effective reading on a small display area. There is a lot more to Spritz than just reading fast!

Why Spritz is Different

There are lots of other reading techniques out there such as skimming (not reading every word), avoiding sub-vocalization (talking to yourself while reading) and enlarging the peripheral span (reading an entire page at a time by mental “snapshot”) that attempt to increase reading speeds. While these methods can be effective, achieving significant improvement requires intensive, continuous training and dedication. By contrast, spritzing can be learned in less than 5 minutes and, if you don’t spritz for a month, no practice is needed to return quickly to your previous speed or skill-level.In addition, none of these methods mentioned above help you unless you’ve got a lot of physical space for your content. From the fonts that we use to the algorithms that process content, Spritz is designed from the ground up to empower effective reading on a small display area. There is a lot more to Spritz than just reading fast!

Spritz Technology

Spritzing presents reading content one word at a time with the ORP positioned inside of our custom "redicle".  Within the redicle are special prompts that keep your eyes focused on the ORP, allowing you to read without the need to move your eyes. With this approach, reading is more efficient because spritzing decreases the time spent searching for each word’s ORP.  The following video compares traditional reading to Spritz and is a real eye-opener when it comes to the efficiencies that are gained by placing words exactly where your brain wants them to be located.

Spritz vs Traditional Reading

Removing the eye movements associated with traditional reading methods not only reduces the number of times your eyes move when reading, but also decreases the number of times your eyes must pass over a word for your brain to understand it. This makes spritzing extremely efficient, precise, convenient and comfortable.

Spritz vs RSVP

Showing text as a sequential stream of words is known as Rapid Serial Visual Presentation (RSVP). Traditional RSVP displays words either left-aligned or centered. However, when words are not positioned on the ORP, your eyes search for it in order to recognize the word and then process its meaning.  As a result, with traditional RSVP, you move your eyes on a regular basis which negatively affects reading time and comprehension. Spritz, however, centers each word on its ORP so that you can stay focused while reading.

Furthermore, different words and punctuation require different processing times. Spritz takes this into account. Showing long (or even very short) words for a bit longer contributes to a natural cadence, which is the basis for great comprehension with Spritz.